Leo Koenig

Leo Koenig is the Founder and Chief Executive Officer of WOO Sports, a company that develops wearable technology and data analytics platforms for action sports. WOO’s products help athletes measure, analyze, and share performance data across disciplines including kiteboarding, surfing, skiing, snowboarding, and other adventure sports.

Before founding WOO Sports, Koenig built a career spanning engineering, product development, and entrepreneurship. His background combines technical innovation with a passion for outdoor sports, enabling him to create products that merge hardware, software, and cloud-based analytics into a unified user experience.

Under Koenig’s leadership, WOO Sports has grown from an entrepreneurial startup into an internationally recognized sports technology company. The platform collects motion data through wearable sensors, transforming complex telemetry into performance insights that help athletes improve while fostering an active online community.

Koenig’s work emphasizes practical innovation, user-centered design, and continuous product refinement. His experience spans embedded systems, connected devices, mobile applications, and cloud services, giving him expertise across the complete lifecycle of modern technology products.

He has also contributed intellectual property in areas related to sensing technology and connected devices while leading multidisciplinary engineering and product teams.

Areas of Expertise

• Entrepreneurship
• Wearable technology
• Sports analytics
• Product development
• Hardware engineering
• Internet of Things (IoT)
• Mobile applications
• Data analytics
• Leadership
• Innovation strategy